BUSINESS WEB SITE MARKETING
 Web Site Marketing for Small Businesses
Experts agree. If you have a small business, then you need a website.
It doesn’t matter if your product or service can be sold on the
Internet. At the very least, a small business should have a Web presence,
filled with information. This enables customers and potential employees
a way to find out more about you and your business. Many consumers research
information online prior to making a purchase. Your site may be the first
chance you have at making a good impression on a potential buyer. Also,
be aware that there are millions of shoppers on line. The chances are
very good that, whatever your product, it can be sold on line. A well-designed
web site levels the playing field, allowing small businesses to compete
fairly against larger businesses.
Marketing Strategy
The importance of a well designed and well run site cannot be emphasized
enough. It is recommended that businesses refresh the content on their
Web sites regularly. This is especially true of business-to-business web
site marketing. Sales staffs at some companies will avoid steering their
prospects to a business who’s Web site is out-of-date, hard to navigate,
or orphaned. For instance, an interior decorator wouldn’t look credible
if he directed his potential client to a paint store boasting of the “Color
Trends for 2002”.
Marketing Strategy
You want to know what these people are looking at one the web and provide
for them. What sites come up on the search engines when you type in your
keywords? Hit the top 10 sites and look at what they do. Then go back
to your site and out-do them, you have to cater to your audience.
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