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WEB SITE MARKETING The importance of a well designed and well run site cannot
be emphasized enough. It is recommended that businesses refresh the content
on their Web sites regularly. This is especially true of business-to-business
web site marketing. Sales staffs at some companies will avoid steering
their prospects to a business who’s Web site is out-of-date, hard
to navigate, or orphaned. For instance, an interior decorator wouldn’t
look credible if he directed his potential client to a paint store boasting
of the “Color Trends for 2002”.
BUSINESS WEB SITE MARKETING Experts
agree. If you have a small business, then you need a website. It doesn’t
matter if your product or service can be sold on the Internet. At the
very least, a small business should have a Web presence, filled with information.
This enables customers and potential employees a way to find out more
about you and your business. Many consumers research information online
prior to making a purchase. Your site may be the first chance you have
at making a good impression on a potential buyer. Also, be aware that
there are millions of shoppers on line.WEB SITE MARKETING STRATEGY
A successful web site marketing system is more than just optimizing your
website to be search engine friendly. Plan for other strategies such as
link popularity, site design and content, and the "stickiness"
of your site. A simple “checklist” approach can help ensure
that your web site meets these needs. A great web site marketing strategy
source can be found at BruceClay.com. A few of his keys include: determine
how "on target" your product promotion is. Clearly describe
your product in terms of “what is in it for the user and why should
they buy it?” Determine your pricing. WEB SITE OPTIMIZATION FIRM
A web site optimization company can be instrumental
to the success of your e-commerce venture. A more common name for these
businesses is SEO’s, which stands for Search Engine Optimization.
These companies create focused material for your website, ensuring a
higher ranking on the search engines, making you more widely seen and
therefore more accessible. In today’s crowded global market, standing
out in the crowd equals higher profits.
WEB SITE OPTIMIZATION SERVICE
There are online marketing firms that specialize in automotive dealership
web sites. Web consultation services help your dealership build a successful
business plan by combining creative design, interfacing with offline marketing
campaigns, web management tools and navigation resources. One optimization
technique is the virtual brochure, facilitated with specific software
the service can provide. This technology is also called “build a
car”. The product enables dealers, financial institutions and consumers
to specify options and price new cars online. It also facilitates the
initial contact between buyer and seller. Online advertising and search
engine marketing are other services routinely offered.WEB SITE POSITIONING
If you are having trouble finding your web site, it’s almost certain
that potential customers are missing it, too. Web positioning is crucial
to the success of your e-commerce site. Most people don't look past the
first 30 search results. Many people don't even go past the first 10 positions.
Whether you choose natural listings, sponsored listings or pay per click
to get to the top, web positioning services, strategies and software can
benefit you. These tools will get your page to the top of the rankings
on the major search engines.WEB SITE PROMOTION COMPANY
Web site promotion companies are in business to garner top rankings on
Google, Yahoo! AOL, MSN, and other major search engines. They are committed
to making a site the most sought-after destination when a key word is
entered. They do this by identifying problems, researching the most effective
key words, creating keyword phrase positioning, and implementing strategies
to make your website search engine-friendly. WEB SITE PROMOTION MARKETING
The best Internet marketing strategies can make a difference in how much
revenue a business generates through its web based businesses. There are
several effective and affordable web site promotion links out there. The
options range from package deals offered by companies to do-it-yourself
pages. Research shows that 85% of web traffic comes from search engines,
making web site promotion marketing crucial.WEB SITE PROMOTION SERVICES
Web Site Promotion Services are a great way to help any size business
grow. Links promotion services, web design firms and optimization pros
can all be integral to successful e-commerce ventures. While these are
tried and true methods, there are other promotion tactics that can and
should be used. Submitting your site to web directories will help to increase
visibility and attract more traffic. To get listed on a directory, make
sure that your site is well planned and appealing, and offers useful and
original content. Buying traffic and sending it to a page that features
AdSense ads can also be very effective, and this practice is gaining in
popularity. WEB SITE STATISTICS
Free web page counters are available. A web counter is just that; a
graphic that counts how many times a web page is clicked on. Companies
are able to provide its users with free resources through targeted advertising.
When you sign up for a free counter & stats, your counter will have
a permanent link to one of our sponsors. Some companies expand the free
service to include other statistics such as time on site, location,
and the top referring search engine. The log size on these is usually
limited. Companies make up their profit by selling services to bigger
clients. |
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