WEB SITE STATISTICS
 Traffic
Tracking statistics for a web site can take many forms. There is software
that tracks visitors and their behavior, and services that work through
imbedded codes from remote service providers. With these tools, you’re
able to track the number of people who visit your website daily, weekly
or monthly. You'll know how successful your web site is, what times of
year are busiest, and what marketing strategies are working. You can find
out which pages visitors usually enter your web site through, and which
search engines people use to reach your website. This information can
help you determine the best key words and search engines to use.Web site
statistics software offers new tracking technology. It enables a web owner
to effectively measure the results of paid promotions. This feature is
called campaign tracking or PPC tracking. It is used to tell how many
visitors came from paid clicks, organic searches, and specifically which
campaign they came from. You can also use the software to identify visitors
from your paid directories and email blasts. The other significant new
feature is called conversion tracking. When properly configured, this
powerful function will allow you to see which visitors “converted”
from lookers into buyers; it will even track how much they spent.
Remotely Hosted web services are an alternative way to track traffic information.
With these, there is no software to purchase or install. They usually
work by installing a java script code and installing it on the page you
want to track. It is invisible, and the stats are updated in real time.
These Tracking systems are designed to answer the same specific questions
as software packages.
Free Counters and Tools
Free web page counters are available. A web counter is just that; a graphic
that counts how many times a web page is clicked on. Companies are able
to provide its users with free resources through targeted advertising.
When you sign up for a free counter & stats, your counter will have
a permanent link to one of our sponsors. Some companies expand the free
service to include other statistics such as time on site, location, and
the top referring search engine. The log size on these is usually limited.
Companies make up their profit by selling services to bigger clients.
The Value of Web Site Popularity Statistics
Having access to a personalized statistics page is invaluable for business planning. Visitor path and visitor profile reports allow you to analyze the path your visitors take through your site. By understanding the way that visitors are navigating your site, you can optimize your content. Marketing reports give feedback on data such as how long visitors stay on the website, effectiveness of your key words, and which search engines are producing the most results. Yahoo! Small Business web hosting provides clients with relevant site stats, including the busiest hours and months of the year.
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