WEB SITE MARKETING STRATEGY
 Why You Need Strategies
The object of the web site marketing game is to get as much traffic as
possible to your web site. Smart marketing is something that can make
or break a business. Yet, marketing is frequently one of the first budget
cuts when profits or sales are down. For an online business, marketing
remains an area that has to be nurtured. Having a strong and simple strategy
in place can increase your traffic, and your profits, immensely.
Keeping Your Eye on the Target - Implementation
It is important to stay focused. A web site marketing plan is only as
good as the implementation of the plan. A small business can implement
only a fraction of the marketing programs that large companies can. Choose
programs carefully and concentrate on seeing them through as the year
progresses.
Marketing Strategies
A successful web site marketing system is more than just optimizing your
website to be search engine friendly. Plan for other strategies such as
link popularity, site design and content, and the "stickiness"
of your site. A simple “checklist” approach can help ensure
that your web site meets these needs. A great web site marketing strategy
source can be found at BruceClay.com. A few of his keys include: determine
how "on target" your product promotion is. Clearly describe your
product in terms of “what is in it for the user and why should they
buy it?” Determine your pricing. Visit Jupiter Research for information
about Web demographics. Finally, make sure your web architecture is sound
and attractive.
 Travel Sites On The WebTravel Sites are a rapidly expanding market. There are several full-service hospitality Internet marketing firms currently in business. The strategies these firms use are hugely successful. One of the strategies used is on-line booking service. Customers appreciate the "one stop" approach, and research shows that a surfer is less likely to continue surfing once he's made a commitment. Another strategy involves saturating online media. In the case of travel sites, this means writing copy for your website that includes the words leisure, business, catering, conventions, etc. Pay to advertise on search engines. This puts your service or product front and center. Success plans of the different travel websites can be utilized for almost any web business. |
